Does Real Estate Staging Really Matter?

The Real Estate Market in DFW has had a crazy few years!  Homes have sold quicker than ever before, the inventory has been slim, bidding wars intense, but with interest rates a little higher, the metroplex is experiencing a more balanced market between buyers and sellers.  With this market change, we have to ask ourselves, what sets our listings apart from others?  We have a vast network, extensive marketing, professional listing photos, but we know the biggest difference is staging. 

Let’s look at the Statistics…

From the Buyer’s perspective:

Today’s buyers know what they want.  Social media has influenced buyers in how they expect their potential home to look. Home staging can make an impact in buyer’s decisions and we have the numbers to prove it.

·      97% of buyers’ agents say staging affects the buyer’s view of the home. (NAR)

·      82% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. (NAR)

·      23% of buyer’s agents said that staging a home increased the dollar value offered between one and five percent, compared to similar unstaged homes on the market. 

From the Seller’s perspective:

Staging not only benefits the buyer, but the seller as well.  It can greatly decrease the amount of time your home is on the market as well as significantly increasing your profit. 

·      90% of homes staged before going on the market sell in 90% less time. (RESA)

·      83 Days is the average days on the market (DOM) for a median-priced home before staging; after the home is staged, the average DOM is 7. (IAHSP)

·      In a 2021 survey of 4,600 staged properties, 73% sold over list price

So how much does staging cost?

·      $3,350 is the national average for staging a median-priced vacant property. (IAHSP)

·      $1,242 is the national average for hands-on staging using the homeowner’s personal belongings. (IAHSP)

·      Staging consultations range from $150-600. (HomeAdvisor)

 

What are the benefits?

Staged homes sold on average $40K over list price. (RESA)

Staged homes on the market sold for 25% more than homes without staging. (Realtor Magazine)

586% is the average ROI for staged vacant homes — and all sellers see an average return of 5-15%. (Bankrate)

Staged homes spend between 33-50% less time on the market. (HomeAdvisor)

 

How are we different?

We recognize the benefit of staging, so much that we offer it for free.  We have our own in-house staging team that provides a consult for each of our homeowners.  We also have our own inventory that we use at each listing, and we never rely only on homeowner’s décor. 

If you are thinking about moving or need more convincing on what staging could do for your home, give us a call or send us a message.  We’d love the opportunity to show you our staging transformations and prove just how beneficial our in-house staging services are!